How does one move from being a blogger to a #SocialMediaInfluencer?

How does one move from being a blogger to a Social Media Influencer?

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1) Think of #SocialMedia posts as a billboard — one that will expire shortly and that you can charge for!

2) Eat.Sleep.ENGAGE — social engagement drives everything!

3) Don’t be sale-sy. Instead, build original, non-intrusive, impactful posts.

4) Sign a Brand-Influencer Contract:



If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.