I feel most of the influencers are overpriced, am I wrong?

I feel most of the influencers are overpriced, am I wrong?

🥋If you're looking for influencer services from Dear Mishu, click here

Let’s admit it – SMI* are great for branding, for leads, for remembering a brand or a product when consumers are about to buy… But…

but not to drive traffic from SMI’s post to your website (that’s because users on Instagram/FB etc don’t like to move to external websites).

With that being said, I DO recommend to hire SMI, and often, for word-of-mouth marketing, they are awesome, in the long run. You just have to understand their purpose and then they are very reasonably priced for what you get.


Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.