Let’s admit it – SMI* are great for branding, for leads, for remembering a brand or a product when consumers are about to buy… But…
but not to drive traffic from SMI’s post to your website (that’s because users on Instagram/FB etc don’t like to move to external websites).
*SMI = Social Media influencers. Source: Who is an influencer?
With that being said, I DO recommend to hire SMI, and often, for word-of-mouth marketing, they are awesome, in the long run. You just have to understand their purpose and then they are very reasonably priced for what you get.