Those small-size influencers! They sure know how to create emotionally engaged communities around their niches!
How do they manage to create original content with great attention to detail in their posts? You might not 100% understand it (otherwise we would all know how to influence)… but you don’t want to ruin it when you hire a micro-influencer to work for you.
So here’s my tip: don’t micro-manage them. You don’t want the content they create for you to look like another bloody ad (what’s the point of that?)!
SMI* = Social Media Influencers