Don’t you see how fascinating it is…?
Who are the people who can change our minds and actions? Look at the attached – it can be almost anyone, but definitely not everyone. I chose to feature mega-influencers as an example: they have million of followers, huge communities, and great exposure. Micro-Influencers are great, but it can be good to hire mega-influencers is you’re looking to build awareness. They can be expensive, but helpful for branding.
SMI* = Social Media Influencers