YES! Look at this example – WWD is even doing endorsements, very engaged ones (look at the Likes and Reshares – very unusual for such an organization)!!
Do you see the “#Sponsored” there (above)? That means that
a. They do endorsements, which points to them being Influencers,
b. They not only do endorsements, but they conform to FCC laws on Endorsements
Now that’s impressive and super interesting. We so far thought that only people or pets can be defined as “Influencers.” However, nothing is black & white and we see here clearly that WWD can be defined as a mega influencer, because of they have over 1,000,000 followers, AND see themselves as Influencers.
Think about the possibilities for #InfluencerMarketing and your brain might explode!
SMI* = Social Media Influencers