Can a magazine be an influencer?

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YES! Look at this example – WWD is even doing endorsements, very engaged ones (look at the Likes and Reshares – very unusual for such an organization)!!

WWD is an ...influencer!
WWD as an Influencer

Do you see the “#Sponsored” there (above)? That means that
a. They do endorsements, which points to them being Influencers,
b. They not only do endorsements, but they conform to FCC laws on Endorsements

WWD as a mega influencer
WWD’s Twitter account is as Mega Influencer

Now that’s impressive and super interesting. We so far thought that only people or pets can be defined as “Influencers.” However, nothing is black & white and we see here clearly that WWD can be defined as a mega influencer, because of they have over 1,000,000 followers, AND see themselves as Influencers.

Think about the possibilities for #InfluencerMarketing and your brain might explode!


If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.