I'm a local business, should I use also non-local, national Influencers

I’m a local business, should I use also non-local, national Influencers?

Probably not, if you are local, find a local hero that people listen to, that will serve the best. If you want to start targeting nationally, then yes.

PS/Don’t forget to sign a contract with that influencer…

Sincerely yours,


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I’m NG. I’m a former tennis player and Silicon Valley entrepreneur. You may know me from DearMishu, Advice Column – I’m her proud dad. With this site I am hoping to bring something of value to the brand community: straight-forward teaching on how to find, approach, and contract those Instagram/Twitter/Facebook, etc. Influencers. I hope to have an impact and make a contribution to all of those hard working small business owners out there (my brand heroes). Hire me now, before I will be obnoxious and annoying and too powerful.