I just wanted to share this blog about the lack of transparency in the influencer marketing industry. I discussed this topic a little bit with Mr. ______ but would like other people’s insight. Cheers!

“I just wanted to share this blog about the lack of transparency in the influencer marketing industry”

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I don’t think WE should handle transparency, as well as ethics and morals. In fact, we shld stop it… Think about that – influencers are community builders. The only ones who are important here are *their community members*.

If those like x% of transparency, ok. If they like x-12% transparency, that’s ok FOR THEM too, it’s up to the people to decide which communities they are following, not for us at all. Now those communities are gather around certain niche topics. The brand can choose whatever communities they want to. #DeepThoughts

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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.