I don’t think WE should handle transparency, as well as ethics and morals. In fact, we shld stop it… Think about that – influencers are community builders. The only ones who are important here are *their community members*.
If those like x% of transparency, ok. If they like x-12% transparency, that’s ok FOR THEM too, it’s up to the people to decide which communities they are following, not for us at all. Now those communities are gather around certain niche topics. The brand can choose whatever communities they want to. #DeepThoughts
SMI* = Social Media Influencers