What kind of engagement do I need to bring in order to be a social media influencer?

What kind of engagement do I need to bring in order to be a SMI (social media influencer)?

🥋If you're looking for influencer services from Dear Mishu, click here

Strong, relevant, deep, meaningful engagement!

That’s right, it doesn’t matter how many times Instagram/Facebook/Youtube and other platforms change their algorithms, they will always favor accounts with high levels of engagement. And by favor, I mean that they will always give more visibility to those accounts. Therefore, prioritize and double down on meaningful connection with other human beings through your account. That’s the proven way to change people’s opinion and to influence.

If you already have great engagement, and are wondering if it’s good enough or “how can I maintain my high engagement?” Read on: What do people mean when they say: “good engagement” …?


What kind of engagement?
What kind of engagement is expected from SMI?

Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

Sincerely yours,

Dear Mishu's Dad

Get Updates from Dear Mishu's Dad:

SMI* = Social Media Influencers

RELATED  "I have a cute dog... :-)" in your YouTube About...?

Published by


I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.