What kind of engagement do I need to bring in order to be a social media influencer?

What kind of engagement do I need to bring in order to be a SMI (social media influencer)?

Strong, relevant, deep, meaningful engagement!

That’s right, it doesn’t matter how many times Instagram/Facebook/Youtube and other platforms change their algorithms, they will always favor accounts with high levels of engagement. And by favor, I mean that they will always give more visibility to those accounts. Therefore, prioritize and double down on meaningful connection with other human beings through your account. That’s the proven way to change people’s opinion and to influence.

If you already have great engagement, and are wondering if it’s good enough or “how can I maintain my high engagement?” Read on: What do people mean when they say: “good engagement” …?

What kind of engagement?
What kind of engagement is expected from SMI?

Sincerely yours,


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N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.