Strong, relevant, deep, meaningful engagement!
That’s right, it doesn’t matter how many times Instagram/Facebook/Youtube and other platforms change their algorithms, they will always favor accounts with high levels of engagement. And by favor, I mean that they will always give more visibility to those accounts. Therefore, prioritize and double down on meaningful connection with other human beings through your account. That’s the proven way to change people’s opinion and to influence.
If you already have great engagement, and are wondering if it’s good enough or “how can I maintain my high engagement?” Read on: What do people mean when they say: “good engagement” …?
Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.
And – very important too –
(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.