What can one say to a journalist who writes negatively about an influencer?

What can one say to a journalist who writes negatively about an influencer?

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Ask if they belong to that influencer community. If not, they should frankly mind their own business. The influencer’s community should be the one to decide whether they bring value or not.

When I see yet ANOTHER journalist write negatively about an influencer, my first thought is whether the journalist belongs to that influencer’s community.

a WSJ journalist that wants to "speak to some influencers" ...?
a WSJ journalist that wants to “speak to some influencers” …?

If not, I think they should frankly mind their own business. If the influencer’s community accepts them the way they are, that should be enough. And if you’re not from that community, I’m not sure you can really understand the relationship.

Related: Do Influencers use bad, unfair practices?

More tips for Influencers.





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.