Influencers are a trusted authority on their….
Yes, that’s right, it’s not the topic they are authorities on, but rather their hashtag. This means that when someone is searching for a specific hashtag, the Influencer who is right on top of the search results is… the most influential.
Tip: Look for hashtags that have less than 500,000 uses. Choosing a less popular hashtag gives you more opportunity to have an impact.