They are good for EVERYTHING, even for Government agencies (G2C).
Social Media Influencers (also called “SMI”):
Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.
And – very important too –
(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.
With these two qualities, there is no community, content or influence they cannot do, no matter what the sector is.
I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract
SMI* = Social Media Influencers