What is Influencer marketing?, DearMishuDad answers

“What is #InfluencerMarketing?” – DearMishuDad answers.

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Marketing has many sub-divisions and focuses. Marketing that focuses on finding & maintaining #Influencers is Influencer marketing. This has become popular because it is considered to be very effective for the cost. Influencers fall under the umbrella category of “word-of-mouth marketing”, which is considered to have the best influence on people’s opinion.

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.

One thought on ““What is #InfluencerMarketing?” – DearMishuDad answers.”

  1. I like the idea of categorizing influencer marketing as word of mouth… that captures the ‘trusted’ nature of the relationship

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