I’m an Influencer, what proven record should I be able to share when reaching out to brands?

I’m an Influencer, what proven record should I be able to share when reaching out to brands? #InfluencerTips

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You’re already ahead if you realize that it’s best to contact brands only once you have a proven record as an influencer.

Focus on:

  1. Evidence you helped another brand to sell… (you can do this via free campaigns if you haven’t gotten paid ones yet)
  2. Show that you are recognized as someone who gives excellent service
  3. A lot of followers (it is what it is… 😞 )
  4. >2% engagement rate
  5. Amazing, related story-telling content
  6. Get others to refer you to that brand

Good luck, hero!

Attitude is often what is expected from you if you are known to...have an attitude. As long as it's you, test it and see if your followers connect with you over that kind of approach. If so, it's here to stay! #DearMishuDad #InfluencerMarketing #Attitude #Branding
Pro tip: Attitude is often what is expected from you if you are known to…have an attitude. As long as it’s you, test it and see if your followers connect with you over that kind of approach. If so, it’s here to stay!

Related:
Social Media Engagement – 16 Ideas that Convert!
How good is the content I can expect to get from Influencers I hire?
Should I coin a new business term? #StoryTelling

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I’m an Influencer, what proven record should I be able to share when reaching out to brands?



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.