Does influencer marketing work for online marketplaces?

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Influencer marketing can work for ANY product and service. You just have to do it right and smart: look for a suitable (and not fake) Influencer, slowly and patiently. Sign a good contract that clarifies the relationship too.

When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the #Influencer’s social media platforms the content will be published to.
When you’re signing a contract between a brand and an influencer, don’t forget to cover which of the #Influencer’s social media platforms the content will be published to.

Recommended reading:

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

And…





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.