Influencer Case study: instagram.com/sethsbikehacks is doing the #Influence right.

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If you’re looking for an example of an Instagram influencer post that is authentic and “doing influence” right, have a look at the @sethsbikehacks post below.

This is a good example of a very original well thought #sponsored post: Seth really knows bikes inside out, ppl can see that, and ppl listen to him on that topic.

How Seth ‘s post could be improved: using Hashtags– bc of the new IG feature where users can save hashtags and these appear on their streams – will give you more exposure. Also use #Ad instead of #Sponsored as it’s more common and take less real estate in the post.

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Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.