Influencer Case study: is doing the #Influence right.

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If you’re looking for an example of an Instagram influencer post that is authentic and “doing influence” right, have a look at the @sethsbikehacks post below.

This is a good example of a very original well thought #sponsored post: Seth really knows bikes inside out, ppl can see that, and ppl listen to him on that topic.

How Seth ‘s post could be improved: using Hashtags– bc of the new IG feature where users can save hashtags and these appear on their streams – will give you more exposure. Also use #Ad instead of #Sponsored as it’s more common and take less real estate in the post.


Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.