Brand-Influencer Contract

Influencer Marketing Contract Sample Agreement for Brands and Social Media Influencers

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Written by a lawyer experienced in the field and based on hundreds of case studies, my influencer marketing contract template on Amazon covers the relationship between Brands and Social Media Influencers.

The influencer contract template provides clear guidelines for the most important elements of the brand-influencer relationship that should be clarified before entering into a business relationship.

The contract is written to protect both the brand and the influencer, and clarifies important issues.

Here are just a few of the issues the contract covers.

1. Ownership and use of content: can the brand use the influencer’s creative on its social media, website, or other marketing campaigns? Who retains ownership?

2. Instagram/TikTok/Twitter/Linkedin/ post scheduling and milestones: what are the ideal posting times? Is the influencer required to coordinate this with the brand? When can the brand expect posts, and how many?

3. Payment schedule: is payment to be made up front, upon delivery of content, upon approval, upon posting? What is the basis for calculating payment?

4. Language and brand alignment: Brands need to be able to make sure influencers use language and an approach that matches the brand image.

5. FCC rules compliance: Are influencers required to follow government or other guidelines?

   View sample screenshots

By adopting a formal contract, both brand and influencer will be protected. Influencers can be confident that they will get paid for their work and that the time they put in towards content creation will be well spent and meet the brand’s needs. Brands can be confident that their brand will be protected and that they will receive the content that they pay for. Signing a brand-influencer contract may seem like an extra, unnecessary step, but it is a win-win for both brand and influencer.

Brand-Influencer Contract
Brand-Influencer Contract – Click on it to get it on Amazon

Why Brands and Influencers Should Sign Contracts

By adopting a formal contract, both brand and influencer will be protected. Influencers can be confident that they will get paid for their work and that the time they put in towards content creation will be well spent and meet the brand’s needs. Brands can be confident that their brand will be protected and that they will receive the content that they pay for. Signing a brand-influencer contract may seem like an extra, unnecessary step, but it is a win-win for both brand and influencer.

Good luck brand & #Influencer heroes! – #DearMishuDad





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers