Influencer Agreement: An Important Clarifier

Influencer Agreement: An Important Clarifier

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A written Agreement between the influencer and the brand is a must, for the reason that everything should be clarified and planned, so both sides are in sync about the project’s goal.

If you include info in the Influencer Brand Agreement about what should be posted and what not, it will serve as an important clarifier.

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.