If your goal with influencer marketing is to just to generate sales, you risk making the influencer campaign too promotional and inauthentic.

If your goal with influencer marketing is to just to generate sales, you risk …

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If your goal with influencer marketing is to just to generate sales, you risk making the influencer campaign too promotional and inauthentic.

That’s right, don’t do it. If you ask an Influencer  to create an “ad” then… the  post will look just like another Ad! Trust me,  you don’t want a do that.  Instead, give them the freedom to inspire and generate interest for your brand. Sales will follow later, you’ll see!

Related:

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.