If your goal with influencer marketing is to just to generate sales, you risk making the influencer campaign too promotional and inauthentic.
That’s right, don’t do it. If you ask an Influencer to create an “ad” then… the post will look just like another Ad! Trust me, you don’t want a do that. Instead, give them the freedom to inspire and generate interest for your brand. Sales will follow later, you’ll see!
SMI* = Social Media Influencers