As an influencer, you OWE your audience a fiduciary duty to do your due diligence before you recommend a product or service to them. Research the hell out of something before you ask them to jump on board because if they drown, best believe they would drag you down with them.TheSikeGbana
What a wonderful tip, by TheSikeGbana!
In fact, if you plan to influence on social media, from day 1 you should plan your content so it will fit only brands, products, services, ideas that you are crazy about and are able to write and inspire others about all year long.
THEN, once you accept projects and endorse products, it is – indeed – your duty to check, test and double test the product before recommending it to your followers / community. Otherwise, you might be very embarrassed if the product has faults, defects or – that happens too – makes people sick. You will lose your influence.
SMI* = Social Media Influencers