How much should I pay an Instagram influencer with 476k followers and a 3% engagement rate?

How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

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3% is a REALLY good engagement rate for a large account. But payment also depends on what amazing content they’ll create for you and whether you can re-use it. Also, is that your target audience?

Related:

How much to pay Influencers (recommended rates included)?
Reuse. Remarket. Repurpose.​
Brands can reuse the content received from the hired influencers not only on their social media and websites, but also at storefronts, catalogs, posters, conferences, TV ads, it can be of a great value!
"Our engagement should be..... #InfluencerTips"
Our engagement should be….. #InfluencerTips
Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?
Source: https://www.dearmishudad.com/pay-smi-social-media-influencer/

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

“Engage Your Engagers” – Influencer’s First Commandment?


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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.