At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).
Bonus:
I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract
Sincerely yours,
#DearMishuDad
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DearMishuDad
N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles. View all posts by DearMishuDad
