How many influencers should I hire?

How many influencers should I hire?

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Hire as many good influencers as you can. This way you can see who does best to help you reach your brand objectives and work with that one on other campaigns through the year. That will be gold, I’m sure. Good luck!

PS/Don’t forget to sign a good Brand-Influencer Agreement:


What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…
Suggested Influencer KPIs - DearMishuDad  Source (updated often):
Suggested Influencer KPIs – DearMishuDad Source (updated often):

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.