How do I know that an Influencer is fake?

How do I know that an Influencer is fake?

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🔎 their followers: are many of them without photos? No posts? Weird names? No names? No Bio?
🔎 what they commented exactly: do the comment looks like an output of a robot? Spam comments..?
🔎how are their posts – do they look original or trash/junk/spam/low quality?


Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.