DearMishuDad answers: What should be written to an influencer to promote a product? DM them...

How would you introduce yourself to an Influencer?

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DM them something like that: “Hi Johnny, I would like to pay you for the endorsement of my ____ product, is that ok, and what is your fee?”

Be straight-forward, no need to outreach, to compliment, to “wow”, just hire them in a professional way!

DON'T spam the influencer
DON’T spam the influencer inbox!

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.