How do influencers become influential?

How do influencers become influential?

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Good question!! To influence someone means to change their opinions. Once they can do that, they become influential!

That’s right, many brands set a goal of hiring an influential influencer, but what they get instead is audience because they focus on follower count only. We all know that having an audience is great, but if you don’t change their opinions then…that’s not influence. Some brands are fine with just gaining audience and not influence though!

Btw some brands hire influencers just for the original content they create and that’s more than ok too.

Social media influencers find original ways to engage their audiences - an example.
Social media influencers find original ways to engage their audiences – an example.

More tips for Influencers.

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

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Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.