How can I manage Influencers?

How can I manage Influencers? #Micromanagement

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Please don’t. That will be counter productive. Enable them, be their cheerleader, pay them a bonus — that will bring the best results. This is their job and Influencers are usually both professional and creative, and value their reputations.

(Tip: Some Influencers forget to add #Ad at the post. Remind them, so the post be according to the FCC rules)

Yellow Shoes Micro-Influencers
Yellow Shoes Micro-Influencers on Instagram…
don't micro-manage them. You don't want the content they create for you to look like another bloody ad (what's the point of that?)!
Micro-managing – an example

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.