That’s not the right question.. The right question is: how can I HIRE Influencers (they are too busy with those outreach emails, but not to busy to get hired for something they have their heart into).

How can I build trust with influencers on social media?

That’s not the right question.. The right question is: how can I HIRE Influencers (they are too busy with those outreach emails, but not to busy to get hired for something they have their heart into).

There is a lot of misunderstanding about how to communicate with influencers (especially with Nano and Micro-Influencers. For some reason, ppl think they need to do “outreach”, to compliment an influencer, to send them gifts, and then as a result they will be endorsed, and for free.

That’s a myth: There is no outreach — there is “hiring.”

Just treat them like professionals.

Collab with Influencers  but ... not like that
Collab with Influencers but … not like that

They work hard, days and nights, they have bills to pay, and this is how they pay them.

They take their job seriously — and you should do the same.

Therefore, just like you’d do with graphic designers, SEO specialists, and software developers, send the influencer a short, to the point message and state that you are interested in HIRING them …and then do exactly that!

(But before you close a deal, you should make sure you know what you’re getting.)



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.