That’s not the right question.. The right question is: how can I HIRE Influencers (they are too busy with those outreach emails, but not to busy to get hired for something they have their heart into).

How can I build trust with influencers on social media?

🥋If you're looking for influencer services from Dear Mishu, click here

That’s not the right question.. The right question is: how can I HIRE Influencers (they are too busy with those outreach emails, but not to busy to get hired for something they have their heart into).

There is a lot of misunderstanding about how to communicate with influencers (especially with Nano and Micro-Influencers. For some reason, people think they need to do “outreach”, to compliment an influencer, to send them gifts, and then as a result they will be endorsed, and for free.

That’s a myth: There is no outreach — there is “hiring.”

Just treat them like professionals.

Collab with Influencers  but ... not like that
Collab with Influencers but … not like that

They work hard, days and nights, they have bills to pay, and this is how they pay them.

They take their job seriously — and you should do the same.

Therefore, just like you’d do with graphic designers, SEO specialists, and software developers, send the influencer a short, to the point message and state that you are interested in HIRING them …and then do exactly that!

(But before you close a deal, you should make sure you know what you’re getting.)

Related:

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.