I do understand you, it’s tough to wear so many 🎩 – you need to be the content strategist, set designer, makeup artist, graphic design, editor, social media manager, community manager, tech support, brand coach… – every day – and yet we also need also to be full-time marketers, to hunt brands deals, it’s not easy!
My experience says: Pitch to brands once a week (not on Mondays!). TEST a few approaches to sending DMs to brands, and see which one converts best.
For example, try one DM with a lot of text, and test another DM that includes screenshots (or graphs, or testimonials) of your success. Try screenshots and photos only, try adding a specific CTA (call-to-action e.g. “can we have a zoom next Tue to discuss”), try a different CTA (e.g. “I can email you my work samples. If interested, to what email should I send it to?”).
Try it all, to various brands, various days, and see which one works…
Brand deals are doable, and here are the steps to achieve that…:
As for what should be your rate, my advice is to give them a range – e.g. “my rates are between $450 to $650 for 1 post on Instagram and Twitter and $2,900 for 5.” If you do not know what your rates should be, ask THEM what budget can they allocate, and negotiate from there.
Pro tips: once you reach an agreement, sealed it in a contract.
And look what Ms. Sabeh, who represents a brand – has to say on this topic: