How do you go about asking a brand to pay you when you’re the one reaching out first? #InfluencerTips

How do you go about asking a brand to pay you when you’re the one reaching out first? Is this even a thing? #InfluencerTips

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I do understand you, it’s tough to wear so many 🎩 – you need to be the content strategist, set designer, makeup artist, graphic design, editor, social media manager, community manager, tech support, brand coach… – every day – and yet we also need also to be full-time marketers, to hunt brands deals, it’s not easy!

My experience says: Pitch to brands once a week (not on Mondays!). TEST a few approaches to sending DMs to brands, and see which one converts best.

For example, try one DM with a lot of text, and test another DM that includes screenshots (or graphs, or testimonials) of your success. Try screenshots and photos only, try adding a specific CTA (call-to-action e.g. “can we have a zoom next Tue to discuss”), try a different CTA (e.g. “I can email you my work samples. If interested, to what email should I send it to?”).

Try it all, to various brands, various days, and see which one works…

Brand deals are doable, and here are the steps to achieve that…:

As for what should be your rate, my advice is to give them a range – e.g. “my rates are between $450 to $650 for 1 post on Instagram and Twitter and $2,900 for 5.” If you do not know what your rates should be, ask THEM what budget can they allocate, and negotiate from there.

Pro tips: once you reach an agreement, sealed it in a contract.

And look what Ms. Sabeh, who represents a brand – has to say on this topic:

Ms. Sabeh: "The key is to stand out, be professional, and show that you are actually interested in the brand. Don’t just send out carbon copy messages to a million brands. And then just go for it!"
Ms. Sabeh: “The key is to stand out, be professional, and show that you are actually interested in the brand. Don’t just send out carbon copy messages to a million brands. And then just go for it!”
Another creative idea to promote yourself to brands is by asking your followers or others for recommendations
Another creative idea to promote yourself to brands is by asking your followers or others for recommendations
Tagging a brand is a nice way to get their attention. #InfluencerTips
Tagging a brand is a nice way to get their attention. #InfluencerTips

Source: https://www.dearmishudad.com/turn-pinterest-success-into-instagram-brand-deals/

36 Hats (!!) that Influencers Wear
36 Hats (!!) that Influencers Wear
  • Here are some things I’ve seen influencers do to pay their bills. Source: https://www.dearmishudad.com/how-influencers-make-lots-money/
  • RapidSongs makes audio and video edits on TikTok for a living
  • Make Money as an Influencer: TipJars
  • MR Beast is launching a resturant chain via ghost kitchens, AND his App is #1 on AppStore...
  • Influencer selling her book via instagram bio - an example
  • Dan Frommer - $20/mo paid newsletter membership for marketing execs, investors, and tech news junkies
  • Dixie (left) and Charli D'Amelio are two of TikTok's biggest stars—with nearly a collective 130 million followers—and have now launched a podcast, "2 Chix." (Photo by Getty Images/Getty Images for EIF & XQ) Getty Images for EIF & XQ
  • Idea to make a living as a social media influencer: get sponsors that are related to what you do.
  • Influencers can make money from follower donations
  • Jiffpom - a dog influencer - find me at Walmart
  • Twitch already has a tipping and subscribing feature
  • Huda Beauty is by Huda Kattan, an influencer
  • Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Good luck, you my many hats hero!

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More tips for Influencers.

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.