How do you go about asking a brand to pay you when you’re the one reaching out first? #InfluencerTips

How do you go about asking a brand to pay you when you’re the one reaching out first? Is this even a thing? #InfluencerTips

I do understand you, it’s tough to wear so many 🎩 – you need to be the content strategist, set designer, makeup artist, graphic design, editor, social media manager, community manager, tech support, brand coach… – every day – and yet we also need also to be full-time marketers, to hunt brands deals, it’s not easy!

My experience says: Pitch to brands once a week (not on Mondays!). TEST a few approaches to sending DMs to brands, and see which one converts best.

For example, try one DM with a lot of text, and test another DM that includes screenshots (or graphs, or testimonials) of your success. Try screenshots and photos only, try adding a specific CTA (call-to-action e.g. “can we have a zoom next Tue to discuss”), try a different CTA (e.g. “I can email you my work samples. If interested, to what email should I send it to?”).

Try it all, to various brands, various days, and see which one works…

Brand deals are doable, and here are the steps to achieve that…:

As for what should be your rate, my advice is to give them a range – e.g. “my rates are between $450 to $650 for 1 post on Instagram and Twitter and $2,900 for 5.” If you do not know what your rates should be, ask THEM what budget can they allocate, and negotiate from there.

Pro tips: once you reach an agreement, sealed it in a contract.

And look what Ms. Sabeh, who represents a brand – has to say on this topic:

Ms. Sabeh: "The key is to stand out, be professional, and show that you are actually interested in the brand. Don’t just send out carbon copy messages to a million brands. And then just go for it!"
Ms. Sabeh: “The key is to stand out, be professional, and show that you are actually interested in the brand. Don’t just send out carbon copy messages to a million brands. And then just go for it!”
Another creative idea to promote yourself to brands is by asking your followers or others for recommendations
Another creative idea to promote yourself to brands is by asking your followers or others for recommendations
Tagging a brand is a nice way to get their attention. #InfluencerTips
Tagging a brand is a nice way to get their attention. #InfluencerTips

Source: https://www.dearmishudad.com/turn-pinterest-success-into-instagram-brand-deals/

36 Hats (!!) that Influencers Wear
36 Hats (!!) that Influencers Wear

Good luck, you my many hats hero!

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More tips for Influencers.

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.