Mishu & I clarify the influencer marketing space for journalists, marketers, influencers and consultants.
You probably know that Influencer Marketing is the right way to go
BUT YOU MAY NOT BE SURE HOW TO USE IT STRATEGICALLY TO GROW YOUR BRAND, INCREASE SALES, AND GET A GOOD RETURN ON YOUR INVESTMENT.
As a brand owner and the creator of the DearMishu microinfluencer account, I am often asked about working with microinfluencers, influencer marketing strategy and KPIs, and what makes a good influencer. I share my thoughts on influencer marketing culture and more through my writing, speaking engagements, interviews and podcasts.
Let’s agree on this – if you like what you read here, share on Twitter!
SMI* = Social Media Influencers