Hiring an Influencer for ONE post is….. weird

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Think long-term. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… I don’t know… I mean, would you trust that?

Like all marketing, Influencer Marketing is not a switch you flip on or off when it suits.

If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… I don’t know… I mean, would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf.

Work with more than one Influencer

At the same time, I recommend that you work with more than one Influencer. You’ll want different influencers to try out different messaging, different audiences, and different approaches. And you can do that, since at the end of the day it is not all that expensive to work with micro and mid-level influencers. You don’t have to work with 60 like Estee Lauder did in 2017, but try a few, over a period of time.

Related:

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.