I heard many say that influencers must not be arrogant. Don’t be condescending. Don’t look down on people.

I heard many say that influencers must not be arrogant. Don’t be condescending. Don’t look down on people.

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You CAN be condescending, you CAN look down on people and still be a SMI*. SMI are community builders and some communities accept/fascinated by exactly that.





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.