“I have a cute dog… :-)” in your YouTube About…?

“I have a cute dog… :-)” in your YouTube About…?

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Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past articles in the BSMP* series I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA, URL and Influencers. Today we will discuss a case study, this time over your YouTube account’s “About.”

*BSMP = branded social media profile, a term that was coined by… me.

Ok so the other day – while I was looking for new engagers for my Mishu’s YouTube channel – I bumped into a YouTube account that has the following sentence on their “About” section (we call it BSMP):

YouTube BSMP - "I have a cute dog"?
YouTube BSMP – “I have a cute dog…:)”?

I have a cute dog…:)

The question to be asked here today is – is that enough, and is that the right approach?

Now if you have read the Your BSMP One Sentence Wordings article, you’ll understand that there are five recommended ways to do it right with your one sentence BSMP language. Let’s go one at a time, and see how this case measures up:

1 – Will Her Community Understand this One Sentence?

The right way is to hyper-target people who care about what YOU** do. A powerful way to do it is by writing something that only your community will understand.

Did she do that? The answer is: we simply don’t know, as we are not from her community. The phrase “I have a cute dog…:)” in her community could have been a code slogan for something! It could be a very common sentence that they use on purpose to associate or dissasociate themselves (it can be negative such as “wtf are those cute dogs, I don’t get it”) with something, who knows??? Only those that visit her community daily will know.

PS/ Do this only as long as it’s “YOU”**

2 – Did She Limit the Number of Words?

We also concluded that limiting the description of what you** do (i.e. your story telling) to 4-5 words can amount to powerful story telling.

Did she do it? YES

PS/ Do this only as long as it’s “YOU”**

3 – Did She Dialogue It?

The next thing that one sentence should do is create a dialogue will give people something to engage with.

Did she do it? We can be sure only if we peek into her messages to see the quantity and depth of her dialogue with her followers… we have now way to know otherwise.

4 – Emotions?

Emotions are welcome in your profile description. By being highly passionate, and/or having an attitude, by showing respect or disrespect, be being angry or sad, or fed-up, even by cursing or being sarcastic — you can have an impact, if it’s…you**.

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PS/ Do this only as long as it’s “YOU”**

Did she do it? Yes, especially with the

…:)

5 – Does She Have an “Us Us Us” Attitude?

Make sure what you write is related to “us”, the audience, rather than just to yourself.

Did she do that? Probably not. I would argue that if she did, she would have changed the sentence from “I” ===> “we”:

“We have cute dogs…:)

And btw I would have changed it for my Mishu’s underdog group using this sentence:

We have cute dogs here and that’s it 😝

Summarizing

Ok now let’s look at it all in a table:

Only Your Community Will UnderstandProbably*
Limit the Number of WordsYES
Dialogue ItYES
Emotions are WelcomeProbably*
Us Us Us is Me Me MeNO
*Probably = We wouldn’t know, as we are not a part of her community

And so the final answer to the question – is that enough, and is that the right approach – is:

We can’t know, unless we are part of her community.

PS/ Do this only as long as it’s “YOU”**

Related:

What Do We Mean by YOU**

**YOU= Since it’s your name, it has to be…you on YouTube etc. What I mean is that – yes, you can add attitude, special characters, emojis, a unique photo, wording, hashtags, crazy URL, powerful CTA, SMI of choice, whatever, as long as it comes from you, and as long as it reflects your brand, who you are, and where you want to be on YouTube etc.

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And then you should make a task to revisit this constantly, persistently, and methodically. If you need 1:1 personalized consulting on how to do this and what makes sense for your brand, you can sign up now.

Related:

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.