Good influencers can promote your brand without “selling.” Instead, they integrate your brand into a conversation. Hire people who can do that and your ROI will definitely improve!
Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.
And – very important too –
(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.