DearMishuDad's Chase The Hashtags hack

My “Chase The Hashtags” formula for finding Influencers for your brand on Instagram, no favors asked!

🥋If you're looking for influencer services from Dear Mishu, click here

Ok so I’m getting a lot of questions from brands that are confused, such as:

I feel super dumb asking this question, but here goes… How would I go about finding SMI (social media influencers) (micro and/or macro) on IG to grow a social media following for a specific shoe service company? I don’t even know where to start.

Ok, so the bad news – Influencer tools can’t help you 

The good news: you can search for SMI for your brand on the Instagram app, using my “Chase The Hashtags” Method — and you won’t need any “favors” from anyone and no tools. How about that?

Method 1: Use Universal hashtags*:

1. Do an Instagram hashtag search for a universal, generic hashtag term that is – in general – related to your brand.

Then click on one of the results.

Example: “shoes”

Click on universal hashtag to advance to related hashtags
IG will display the universal hashtag by popularity.

Click on “#shoes”

Pro tip: Hashtags* is the SEO of SMI!

2. Do you see the “related” …?

Searching for Influencers via "related hashtags"
Searching for SMI via “related hashtags”

Those related hashtags, and more likely to be the right fit for finding SMI (these are also called “long-tail hashtags).

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Choose one from the “related hashtags” that is very, very relevant to your brand. It’s best if it has fewer than 1M (and preferably more than 1,000) posts.

Tip: Make a list of the most related hashtags, so you can use them in your IG posts* from now on.  Who knows, maybe you will become an SMI yourself (but that’s hard, ppl don’t believe/trust/listen to brand as much as they believe people, friends and… SMI.)

* IG permits using up to 30 hashtags in a post. Using 30 usually looks too spammy, but you can test results and act according to the findings).

Once you’ve chosen the “related” hashtag you prefer, click on it! [bctt tweet=”Make a list of the most related hashtags, so you can use them in your IG posts* from now on.  Who knows, maybe you will become an Influencer yourself ” username=”DeaMishudad”]

3. “TOP”

Do you see “Top” there?  Congrats, those are your potential SMI for your brand — yay!!

Few of those on top can be your best ever Influencers.
Quite a few of those on top can be your best ever SMI.
Few of those on top can be your best ever Influencers.
Usually there are many to choose from at the “Top” section.

But – you are not ready yet – don’t close a deal immediately.. Wait… have patience..because..

4. You’ve got to be sure..

Follow those top SMI daily (or at least 4x a week) for two weeks.

What do do DURING those two weeks:

  1. check their style, attitude
  2. check their relationship with their followers
  3. see the words (and pix) they use
  4. how often do they post #Ads vs not ad (and if zero Ads, then figure out why)
  5. Are they fake ?
  6. Are they ever inappropriate (for your brand)?

If after two weeks you still like what you see, you still like them, you think they are the one, you want to marry them, then and only then — DM them to open a discussion.

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And once you reach an agreement, sign a clear contract with them – my sample contract template can be found here:

It's a movement of #NowIsNow ... with from Dear Mishu, the dominate Influencer on #NowIsNow hashtag
Dear Mishu dominates on #NowIsNow hashtag…

Now here is the second method:

Method 2:  Use long-tail hashtags:

The other method is to search for more specific hashtags i.e. instead of “#shoes” search for “#redshoes” or “summershoes” (or “SwimSuitSeason” instead of “SwimSuit”).  Email me if you don’t find your hashstags, I’m happy to help…), and find your SMI right there.

query for longtail eg #redshoes
query for longtail eg #redshoes
query for longtail eg #summershoes
query for longtail eg #summershoes

Method 3: Ask Your Community

Tag him and retweet.. the highest tag wins
“Tag him and retweet.. the highest tag wins”

And here is another example :

We’re looking to work with some micro-influencers for an exciting new campaign 🍑. #InfluencerMarketing #Ad #Bloggers We’d like a wide range. Please tag or comment below if you are interested (extra bonus if you have a link to instagram ☺️) ✨✨

Absolutely loving all of the tags. Already have some amazing exciting collabs coming up and will be reaching out to more of you asap 💝💝

Originally tweeted by Anna Philip London (@AnnaPhilipLdn) on July 23, 2020.

Simply ask your audience who THEY recommend that you work with, who they follow, and who they see as most suitable to create dialog, influence and great content for you: Are you asking your audience to recommend THE influencer for you? Here is why that may work.

Method 4: Dare on Your Own Insta Stories

Searching for a SMI who fits your brand on Insta stories might work! Why don’t you test and see what you come up with? You can’t lose!

example - Searching for a SMI who fits your brand on Insta stories might work! Why don't you test and see what you come up with? You can't lose!
An example for a brand searching for a SMI on their Insta stories

Voila, you are the king of Influencer Marketing !!

More recommended reading:

What can I ask when interviewing SMI.

Influencer Marketing is..marketing

What is a good Influencer scoreboard

Don’t forget to cover competitor items in the contract and many other reminders and tips brand-SMI contracting.

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/





Sincerely yours,

Dear Mishu's Dad

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