Ok so I’m getting a lot of questions from brands that are confused, such as:
I feel super dumb asking this question, but here goes… How would I go about finding SMI (social media influencers) (micro and/or macro) on IG to grow a social media following for a specific shoe service company? I don’t even know where to start.
Ok, so the bad news – Influencer tools can’t help you …
The good news: you can search for SMI for your brand on the Instagram app, using my “Chase The Hashtags” Method — and you won’t need any “favors” from anyone and no tools. How about that?
Method 1: Use Universal hashtags*:
1. Do an Instagram hashtag search for a universal, generic hashtag term that is – in general – related to your brand.
Then click on one of the results.
Click on “#shoes”
Pro tip: Hashtags* is the SEO of SMI!
2. Do you see the “related” …?
Those related hashtags, and more likely to be the right fit for finding SMI (these are also called “long-tail hashtags).
Choose one from the “related hashtags” that is very, very relevant to your brand. It’s best if it has fewer than 1M (and preferably more than 1,000) posts.
Tip: Make a list of the most related hashtags, so you can use them in your IG posts* from now on. Who knows, maybe you will become an SMI yourself (but that’s hard, ppl don’t believe/trust/listen to brand as much as they believe people, friends and… SMI.)
* IG permits using up to 30 hashtags in a post. Using 30 usually looks too spammy, but you can test results and act according to the findings).
Once you’ve chosen the “related” hashtag you prefer, click on it! [bctt tweet=”Make a list of the most related hashtags, so you can use them in your IG posts* from now on. Who knows, maybe you will become an Influencer yourself ” username=”DeaMishudad”]
Do you see “Top” there? Congrats, those are your potential SMI for your brand — yay!!
But – you are not ready yet – don’t close a deal immediately.. Wait… have patience..because..
4. You’ve got to be sure..
Follow those top SMI daily (or at least 4x a week) for two weeks.
What do do DURING those two weeks:
- check their style, attitude
- check their relationship with their followers
- see the words (and pix) they use
- how often do they post #Ads vs not ad (and if zero Ads, then figure out why)
- Are they fake ?
- Are they ever inappropriate (for your brand)?
If after two weeks you still like what you see, you still like them, you think they are the one, you want to marry them, then and only then — DM them to open a discussion.
And once you reach an agreement, sign a clear contract with them – my sample contract template can be found here:
Now here is the second method:
Method 2: Use long-tail hashtags:
The other method is to search for more specific hashtags i.e. instead of “#shoes” search for “#redshoes” or “summershoes” (or “SwimSuitSeason” instead of “SwimSuit”). Email me if you don’t find your hashstags, I’m happy to help…), and find your SMI right there.
Method 3: Ask Your Community
And here is another example :
We’re looking to work with some micro-influencers for an exciting new campaign 🍑. #InfluencerMarketing #Ad #Bloggers We’d like a wide range. Please tag or comment below if you are interested (extra bonus if you have a link to instagram ☺️) ✨✨
Absolutely loving all of the tags. Already have some amazing exciting collabs coming up and will be reaching out to more of you asap 💝💝
Simply ask your audience who THEY recommend that you work with, who they follow, and who they see as most suitable to create dialog, influence and great content for you: Are you asking your audience to recommend THE influencer for you? Here is why that may work.
Method 4: Dare on Your Own Insta Stories
Searching for a SMI who fits your brand on Insta stories might work! Why don’t you test and see what you come up with? You can’t lose!
Voila, you are the king of Influencer Marketing !!
>Hire at least two SMI, to optimize results
>Be smart and start your search at the early, I mean really early stages of product development as opposed to asking them to promote an already finished product.
>Hire the SMI for the long-term, for a minimum of 2 posts. If you hire them for only one post — what will their followers say when they see that they mention you on only one day out of the year…?
More recommended reading:
Don’t forget to cover competitor items in the contract and many other reminders and tips brand-SMI contracting.
SMI* = Social Media Influencers