Does 5,000 followers on Instagram mean an account is popular? What would be the minimum amount that makes an account influential?

Does 5,000 followers on Instagram Mean an Account is Popular? What would be the minimum amount that makes an account influential?

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Yes, 5K followers is a popular account (see my definition of the types of influencers here). But …
Remember that the number of influencers is not the main thing you should focus on. Instead, focus on bringing your message to those influencers whose followers will absolutely CARE about what you do!
Think less about “reach” (i.e. how many) and more about INFLUENCE i.e. if that influencer can change behavior of their followers.


I've heard it said that if someone calls themselves an influencer, they probably aren't one. Is that true?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.