My article: Five Best-Practices for B2B Social Media Influencer Marketing

Five Best-Practices for B2B Social Media Influencer Marketing – my article at

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There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020.

Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy.

The bad news: unlike B2C influencer marketing, it revolves around small and midsize influencers (also called nano- and micro-influencers) who are almost exclusively marketing-related professionals.

My analysis of the state of B2B influencer marketing looked at 1,000+ LinkedIn and Twitter posts by a select sample of 10 B2B influencers and found some surprising results. Based on that analysis, I’ve drawn some conclusions and recommendations.

Read on for some high-level conclusions and five best-practices I recommend for B2B marketers.

1. DO continue to seek the right influencer for your marketing strategy

It’s been proven again and again that your audience wants to hear about what you do from people they trust, not from you. If 83% of consumers say so about their purchasing decisions, it applies even more to corporate executives: 91% say they have made a purchasing decision based on word-of-mouth.

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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.