So I just have to find an Influencer with 1M or more followers, right_

So I just have to find an Influencer with 1M or more followers, right?

🥋If you're looking for influencer services from Dear Mishu, click here

No. Find an Engager — if someone has lots of followers but no engaging content, then the conversion topples.

#influencermarketing = trust #influencermarketing = original content #influencermarketing = unfair advantage All that's left is to... Find the right influencers!
#influencermarketing = trust #influencermarketing = original content #influencermarketing = unfair advantage All that’s left is to… Find the right influencers!





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.