Everything you post and share on social media builds a story of your brand.
But it doesn’t end there.
If you want people to share and like your posts, you need to speak to people’s values and give them a way to express their identities while doing so.
People will share your content because of what it says about THEM, not because they want to promote you or your brand. Help people tell their own story by sharing your content, and you’ll have an army of people doing so.
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