When you're signing a contract between a brand and an influencer, don't forget to indicate whether the brand can reuse the content the Influencer has created, or not.

Influencer Agreement: Don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.

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When you’re signing a contract between a brand and an influencer, don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.

Related:

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.

Related:

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.