Don’t expect Influencers to create content for you in exchange for products. Creating that content, building an audience, and marketing it creates time and talent. Reward that.
Don’t ask influencers to spend their time creating content in exchange for a cheap product. It’s disrespectful.
It doesn’t make sense to ask influencers to spend their time creating content for free, or in exchange for a sample of your product. It’s disrespectful. Most influencers have day jobs, kids or loans to pay, and are professionals. They work hard to create content and build their following. They value their time. You should too.
SMI* = Social Media Influencers