Doing your profile the wrong way

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Walgreens - an example of doing BSMP (i.e. branded social media profile) the wrong way...
Walgreens – second example of doing BSMP the wrong way (hint: it’s not about you…) …

For those that have read my BSMP series, or did a 1:1 session with me, I hope you can see the numerous mistakes on both profiles. Here are some radical mistakes:

❌ Don’t try to make yourself the hero, your audience is
Consider adding one sentence that will create a dialogue
Where are the hashtags?
Walgreens is missing an update line. Vita’s update line sounds disconnected.

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😞 Result:

Needs improvement. Likely leads to a very low engagement rate, as well as low interest.

2 – Merchants – Two in the Right

To compare, see their competitors that, while they do not have perfect BSMPs, they did do some things right:

Old Navy BSMP - update line in the hashtag
Old Navy BSMP – update line in the hashtag

Old Navy did well on BSMP: they’ve managed to tell their story AND update line via hashtags, short sentences, and (xmas for e.g.) emojis.

Starbucks BSMP - the update and story is in the URL
Starbucks BSMP – the update and story is in the URL

As for Starbucks – they’ve managed to tell their story update via a URL, which is an awesome technique.

Do you see the big difference here?

😀 Results:

As a result, number of followers and engagement is way higher for those two than the previous two.

Pro Tip: You don’t need to have a perfect bio, but at least get your story right and make it interesting for people to come back…

What Do We Mean by YOU**

**YOU= Since it’s your name, it has to be…you. What I mean is that – yes, you can add attitude, special characters, emojis, a unique photo, wording, crazy URL, whatever, as long as it comes from you, and as long as it reflects your brand, who you are, and where you want to be. You should revisit this constantly, persistently, and methodically. If you need 1:1 personalized consulting on how to do this and what makes sense for your brand, you can sign up now.

Now it’s your turn, my heroes!

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
  Your BSMP Social Media Influencer
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.



Sincerely yours,

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#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.