Do I have to make sure they share same audience?

Do I have to make sure the influencer’s audience is similar to mine?

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I recommend that you hire an influencer with a community that is very RELATED to what you do. However, I don’t recommend that you focus only on those who share the same audience. There are new audiences for you to explore through the influencers you work with, and that’s so exciting. See my Orange Influencers example for more.

My take: Do I have to make sure the influencer’s audience is similar to mine?
My take: Do I have to make sure the influencer’s audience is similar to mine?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.