Do I have to make sure they share same audience?

Do I have to make sure the influencer’s audience is similar to mine?

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I recommend that you hire an influencer with a community that is very RELATED to what you do. However, I don’t recommend that you focus only on those who share the same audience. There are new audiences for you to explore through the influencers you work with, and that’s so exciting. See my Orange Influencers example for more.

My take: Do I have to make sure the influencer’s audience is similar to mine?
My take: Do I have to make sure the influencer’s audience is similar to mine?



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.