Can I use the creative of the sponsored post that the influencer was paid to sponsor my product?

Can I use the creative of the sponsored post that the influencer was paid to sponsor my product?

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Only if the Contract between you two says so. Otherwise, ask the Influencer – they may still agree. No matter what, do not use it without their consent because it’s illegal.

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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.