You can expect to get original, natural, native, not-intrusive content (versus typical ads that are so intrusive!). The content should also be interesting, impactful, deep, not-salesy, intriguing, super interesting and come from a unique point of view, with great attention to detail, and be native to the platform. Nothing less than that.
Besides influence, SMI (social media influencers) greatest value, so I’ve learned, is the content they deliver to those who hire them.
Hired influencers can be great content creators. We expect them to create nothing less than original, non intrusive, content with a unique point of view!
I don’t know about you, but here are my expectations from those wonderful SMI regarding the content I want to receive from them, once I hire them:
- super interesting
- not superficial
- focused on creating connection and a NEW dialogue
- with a unique point of view
- great attention to detail
Nothing less than that!
And I want the SMI to really take their time creating the content, so I’ll be able to get value from hiring them. If the content is good, I’ll be able to do the “RE”…
What’s the “RE”?
ANYwhere (my blog, website, social media, stationary, etc),
and that will be amazing!
This is possible and is done often. There are about 98 million SMI and many of them are great content creators — find those who can offer you content you want to reuse!
SMI* = Social Media Influencers