Make sure that the Influencer you choose is really focused on building a community. Community is the name of the game in Influencer Marketing

Community is the name of the game in Influencer Marketing

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Make sure that the SMI* you choose is really focused on building a community. Community is the name of the game in #InfluencerMarketing

Related:

Source: Why build #community?

And more from my friend Ted:

A Network Gives You Reach… But A Community Gives You Power! Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. So if you are only focused on the Money… You risk completely overlooking the People.

Ted Rubin

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.