Should I coin a new business term? #StoryTelling

Should I coin a new business term? #StoryTelling

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When you tell a story (preferable your own) you should be precise, accurate, and original. So… YES, you should coin new terms through your story telling, and if yours is a clever one that gets attention, it can be good for branding too. For example, I coined the term SMI, for “social media influencers” because:
b. “Influencer” is not always accurate, and I never liked that term
a. I focus on #socialmedia

And you, what term will YOU coin?

PS/I also coined the term BSMP (Branded Social Media Profile)

Branding Your #SocialMedia Profile Series #2: Your Extended Name

Who is an influencer, anyhow?? | Influencer Marketing, Doing It Right.

(updated often) 37 (!!) Alternative Names for the (hated) Word “Influencer”


If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Sincerely yours,

Dear Mishu's Dad

Get Updates from Dear Mishu's Dad:

SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.