@chelsmartin001/video/6748444699767459077 is a fantatsic example how GenZ influencers facilitating TikTok to sell.

Chelsea (GenZ) made it for Adika on TikTok.

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Some say that influencers don’t do anything for brands. Here is an example where that proves them wrong: Chelsea – a GenZ influencer – made it for Adika on TikTok (and she had just 900k followers at the time, so she was not even a celeb but a Macro-Influencer)!

The Tiktok influencer objective:

Selling Adika’s new sweatpants collection.

Chelsea (GenZ) made it for Adika on TikTok.


In October 2019, Chelsea Martin posted a video on Tik Tok and within ten hours Adika had sold 300 pairs of its sweatpants to U.S. customers. By the next day, the company had another 300 orders and the video had 2.7 million views.

This post was Adika’s first ever promotion of the pants.

Source: https://www.glossy.co/fashion/how-gen-z-brand-adika-is-using-tiktok-influencers-to-drive-sales

Amazing, right?

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.