Mishu & I share Influencer marketing and branding tips for businesses
Category: Tips for Influencers
Tips for social media influencers: Tons of tips for influencers, bloggers, or people who are looking to build their online following, based on my work building the @DearMishu influencer account. #InfluencerTips
Ok so I’m getting a lot of questions from brands that are confused, such as:
I feel super dumb asking this question, but here goes… How would I go about finding SMI (social media influencers) (micro and/or macro) on IG to grow a social media following for a specific shoe service company? I don’t even know where to start.
Wherever most of your customers AND your desire are, that’s where you want to be. If others are all doing Facebook, it doesn’t mean you should… if your customers are not on Facebook, that is. Start by asking your customers which platforms they use.
What determines influence? Is it a calculated #score, fan numbers or something else? Since evaluating Influencer Marketing is not so straightforward, I’ve developed this practical scoreboard for your metrics:
TAGGING* – Tagging is the most overlooked metric to measure influencer performance. * Tagging includes: (1) the influencer tagging the brand, and (2) users tagging their friends
COMMENTS – How many high relevance comments are there inside the influencer endorsement comment area.
RE-SHARES – You can quantify the number of re-shares/retweets of the endorsement.
SENDING TO FRIENDS – Instagram – for example – has a capability to send the post direct to their friends via DM and email.
BOOKMARKS – On twitter and Instagram – for example – one can bookmark anything.
INFLUENCER FOLLOWERS that were mobilized to become your followers.
BRAND MENTIONED / DEFENDED – If you do the post-campaign moves strategically, when things are good, the followers you received from the influencers will be recommending your services/brand. When things are bad, they will be willing to give you benefits of the doubt. And yet the biggest prize is when those followers will go out of their way and DEFEND you on their online forums or Facebook groups, that will be very rewarding.