Universal #Influencers do not exist. You need to find those who can help you access a niche (try searching hashtags)

No point of hiring someone with a universal “all-products-are-ok” attitude to influence for you… Try Chase The Hashtags Method instead. 

Pro tip: Hashtags is the SEO of social media influencers!

Bonus:

You Need Influencer Marketing​
You need to hire influencers for soooooooo many reasons: to bring influence, trust, storytelling, awareness, authority, content creation, content distributionship, opening a dialog, etc….

Community is the name of the game in Influencer Marketing

Make sure that the SMI* you choose is really focused on building a community. Community is the name of the game in #InfluencerMarketing

Related:

Source: Why build #community?

And more from my friend Ted:

A Network Gives You Reach… But A Community Gives You Power! Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. So if you are only focused on the Money… You risk completely overlooking the People.

Ted Rubin
https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Good influencers can promote your brand without “selling.”

Good influencers can promote your brand without “selling.” Instead, they integrate your brand into a conversation. Hire people who can do that and your ROI will definitely improve!

Related:

Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Where Affiliate Marketing might work with Influencers, and where not?

‪If you use Affiliate Marketing with Influencers, use it wisely

Post updated 11/9/2020. Scroll to the bottom for the updated content.

YES:

YouTube
TikTok
Twitter
Linkedin
Twitch
Text Messages
Reddit
YouTube
Flipboard
Instagram stories
WhatsApp
WeChat
Quora
Slack
Meetup.com
Evite

Continue reading Where Affiliate Marketing might work with Influencers, and where not?

My “Chase The Hashtags” formula for finding Influencers for your brand on Instagram, no favors asked!

Ok so I’m getting a lot of questions from brands that are confused, such as:

I feel super dumb asking this question, but here goes… How would I go about finding SMI (social media influencers) (micro and/or macro) on IG to grow a social media following for a specific shoe service company? I don’t even know where to start.

Ok, so the bad news – Influencer tools can’t help you 

Continue reading My “Chase The Hashtags” formula for finding Influencers for your brand on Instagram, no favors asked!

Should I use Instagram Influencers or #Twitter or #Facebook?

Wherever most of your customers AND your desire are, that’s where you want to be. If others are all doing Facebook, it doesn’t mean you should… if your customers are not on Facebook, that is. Start by asking your customers which platforms they use.

Continue reading Should I use Instagram Influencers or #Twitter or #Facebook?

How strict is IG when it comes to them showing that it’s influencer ads?

Instagram is not strict about that yet it doesn’t mean they won’t be soon, and crack down on those who don’t follow the regulations. I recommend that you follow the law.

Continue reading How strict is IG when it comes to them showing that it’s influencer ads?

Influencer Agreement: Don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.

When you’re signing a contract between a brand and an influencer, don’t forget to indicate whether the brand can reuse the content the Influencer has created, or not.

Related:

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads...    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.
If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads…    And so, if you want to go that route – investigate content that the Influencer posted on other places besides their social.

Related:

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

Can an Influencer delete a paid post? #InfluencerContract

Yes (it happens often) but you – the brand – should know about the deletion in advance. You can also lay this out in your Contract:

Related:

Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

More tips for Influencers.